The Journal of Behavioral Finance & Economics JBF&E
Volume 2, Issue 2, Fall 2012
Table of Contents
| Cover page | |
| Introduction | |
| The Effect of Nonconscious Goals on Investor Choice Colleen P. Kirk, Bernard McSherry | Page 1 |
| Market Reaction to an Earnings Shock: A Test of the Conservatism Effect Abdulaziz M. Alwathainani | Page 14 |
| To Whom and Where the Hill Becomes Difficult to Climb: Effects of Personality and Cognitive Capacity in Experimental DA Markets Shu-Heng Chen, Umberto Gostoli, Chung-Ching Tai, Kuo-Chuan Shih | Page 41 |
| Transpersonal Practices for Personal Wealth Management Renée M. Snow, Ph.D., Larry R. Taylor | Page 76 |
| A Sweetheart of a Deal: How People get Hooked and Reeled In by Financial Scams Deborah W. Gregory, Bistra Nikiforova | Page 96 |